Architecting the Future: Forty Years of Digital Transformation in New Zealand
Over 40 years, the IT field has changed dramatically. In that time, the digital landscape has remade itself several times over. Yet we're still proud to be part of our partners' business journey, guiding them through this disruptive world of IT, which is changing at an ever-increasing rate.
It's 1984, and the Apple Macintosh has just been introduced to the global market. Imagetext's three founders faced a monumental decision: continue down the existing typesetting track or forge a new path into the strange "digital" typesetting landscape. Keep in mind the concept of a "World Wide Web" - let alone AI - had yet to be developed, so there was little idea that this technology would evolve into the global network we have today. Fortunately for Imagetext, the decision to strike out on this new path was the right choice, yet it hasn't always been smooth sailing.
Why Imagetext?
We credit our ability to weather 40 years of change and remain a market leader in the IT industry to the close partnership with our clients. We take pride in forming relationships that span over decades – it's our dedication to service excellence and long-term partnerships that have been key to flourishing in the digital world. Our core strength is our ability to make Apple ‘talk’ with Microsoft environments. With our multi-platform expertise, no one does this better than us; it is our main differentiator.
Imagetext recognises that no matter what category a client's business falls into, a fully functioning, managed and secure IT platform is paramount. From small office setups to large enterprises, reliability and security are vital to minimising downtime. Equally, pertinent software and management choices, along with a robust system architecture, help maximise productivity. We derive great satisfaction from aligning technology with business goals and supporting our clients in achieving successful outcomes.
We credit our ability to weather 40 years of change and remain a market leader in the IT industry to the close partnership with our clients. We take pride in forming relationships that span over many years – it's our dedication to long-term partnerships that has been key to flourishing in the digital world.
Our biggest asset, which has kept Imagetext ahead in a highly competitive industry, is our talented staff. We're a close-knit team, with 65% of us having been with the company for 12+ years. Inclusion and diversity are intrinsic parts of our culture – we celebrate our mix of cultures.
In addition, professional development is fostered as a matter of course to benefit both ourselves and our partners. Ongoing training helps us ensure Imagetext stays light on its feet and provides the right IT consulting advice to help businesses grow and improve productivity.
Careers at Imagetext can be found here.
Meet Our Team
John Preisig
CO-CEO
John Preisig brings over 30 years of deep expertise in IT operations management, infrastructure design, and deployment services to his role as CEO of Imagetext. With a sharp focus on technical direction and strategic execution, John ensures the business consistently delivers innovative products and solutions to market. He provides hands-on technical leadership across the team, actively developing skillsets and driving the evolution of Imagetext's technical offering to meet the demands of a rapidly changing industry.
Edwina Mistry
CO-CEO
With more than 40 years of leadership in the technology sector, Edwina has built a career defined by strategic impact, people-focused leadership, and a deep commitment to creating meaningful opportunities for others and businesses. As Co-CEO, she bring extensive experience across operations, sales, marketing, and IT education, alongside a passion for mentoring leaders and fostering pathways for growth. She was honoured to be a Reseller News Hall of Fame inductee and a recipient of the CIO50 and CIO Awards for Community Engagement and Diversity & Inclusion, recognising initiatives such as ShadowTech, YTECH, and Experience IT in the Real World. At the centre of her work she has a belief in the transformative power of technology to open doors, elevate potential, and help shape a more inclusive future.
Mike Scragg
Senior Account Manager
Mike Scragg has spent over 35 years helping organisations extract real business value from their technology investments. As Senior Account Manager at Imagetext, Mike combines a collaborative mindset with sharp business acumen to drive revenue growth and build lasting client partnerships. He is equally at home setting sales strategy, acting as the bridge between business and technical clients. Clients value his hands-on involvement from first conversation through to project delivery, keeping everything on time, on budget, and on point.
Kelly Wang
New Business Development
Kelly Wang specialises in helping New Zealand businesses get more value from their technology investments - cutting through complexity to deliver solutions that actually fit how organisations work. As Business Development Manager at Imagetext, Kelly has a particular focus on Apple environments, helping businesses consolidate hardware, Jamf device management, security, and support into one simple, predictable monthly cost. Fluent in both the technical language IT teams need and the financial clarity CFOs demand, he is equally comfortable on both sides of the table. Bilingual in English and Mandarin, Kelly brings a distinctive understanding of New Zealand's diverse business landscape and a straightforward approach to solving real problems at scale.
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Contact Imagetext
Phone: +64 (09) 623 3102
Level 1, 3 Owens Road,
Epsom, Auckland 1023
New Zealand
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