Architecting the Future: Forty Years of Digital Transformation in NZ.
How has the IT landscape evolved since the 1980s?
For over 40 years, the information technology sector has undergone a series of profound transformations, fundamentally reshaping the global business environment. Throughout these decades of disruption, Imagetext has remained a steadfast partner to our clients, providing the strategic foresight necessary to navigate a digital landscape that continues to accelerate in complexity and scale.
What is the history of Imagetext’s technology expertise?
In 1984, the introduction of the Apple Macintosh signaled a paradigm shift in the industry. Faced with a critical juncture, Imagetext’s founders recognized the need to pivot from traditional typesetting to the burgeoning field of digital production. At a time when the "World Wide Web" was not yet a concept, this transition required significant visionary leadership.
Choosing to embrace digital integration long before it became a global standard established the foundation for our firm. This early adoption of disruptive technology has defined our trajectory, allowing us to build a legacy of resilience and technical proficiency.
Why is Imagetext a reliable partner for digital transformation?
Today, we leverage this extensive history to help our partners manage the challenges of modern IT. While the tools and networks have evolved from early digital typesetting to sophisticated global infrastructures, our core objective remains unchanged: guiding businesses through rapid technological shifts with precision and expertise.
Our four-decade journey provides us with a unique perspective on innovation, ensuring that our partners are not merely reacting to change, but are strategically positioned to capitalize on it.
We credit our ability to weather 40 years of change and remain a market leader in the IT industry to the close partnership with our clients. We take pride in forming relationships that span over two decades – it's our dedication to long-term partnerships that has been key to flourishing in the digital world.
Our biggest asset, which has kept Imagetext ahead in a highly competitive industry, is our talented staff. We're a close-knit team, where 65% of us have been with the company for 12 plus years. Inclusion and diversity are an intrinsic part of our culture – we have a mix of diverse cultures, and 40% are female.
In addition, professional development is fostered as a matter of course for the betterment of both ourselves and our partners. Ongoing training helps us ensure Imagetext stays light on its feet and provides the right IT consulting advice to assist businesses to grow and improve productivity.
Careers at Imagetext can be found here.
Meet Our Team
John Preisig
CO-CEO
John Preisig brings over 30 years of deep expertise in IT operations management, infrastructure design, and deployment services to his role as CEO of Imagetext. With a sharp focus on technical direction and strategic execution, John ensures the business consistently delivers innovative products and solutions to market. He provides hands-on technical leadership across the team, actively developing skillsets and driving the evolution of Imagetext's technical offering to meet the demands of a rapidly changing industry.
Edwina Mistry
CO-CEO
With more than 40 years of leadership in the technology sector, Edwina has built a career defined by strategic impact, people-focused leadership, and a deep commitment to creating meaningful opportunities for others and businesses. As Co-CEO, she bring extensive experience across operations, sales, marketing, and IT education, alongside a passion for mentoring leaders and fostering pathways for growth. She was honoured to be a Reseller News Hall of Fame inductee and a recipient of the CIO50 and CIO Awards for Community Engagement and Diversity & Inclusion, recognising initiatives such as ShadowTech, YTECH, and Experience IT in the Real World. At the centre of her work she has a belief in the transformative power of technology to open doors, elevate potential, and help shape a more inclusive future.
Mike Scragg
Senior Account Manager
Mike Scragg has spent over 35 years helping organisations extract real business value from their technology investments. As Senior Account Manager at Imagetext, Mike combines a collaborative mindset with sharp business acumen to drive revenue growth and build lasting client partnerships. He is equally at home setting sales strategy, acting as the bridge between business and technical clients. Clients value his hands-on involvement from first conversation through to project delivery, keeping everything on time, on budget, and on point.
Kelly Wang
New Business Development
Kelly Wang specialises in helping New Zealand businesses get more value from their technology investments - cutting through complexity to deliver solutions that actually fit how organisations work. As Business Development Manager at Imagetext, Kelly has a particular focus on Apple environments, helping businesses consolidate hardware, Jamf device management, security, and support into one simple, predictable monthly cost. Fluent in both the technical language IT teams need and the financial clarity CFOs demand, he is equally comfortable on both sides of the table. Bilingual in English and Mandarin, Kelly brings a distinctive understanding of New Zealand's diverse business landscape and a straightforward approach to solving real problems at scale.
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Contact Imagetext
Phone: +64 (09) 623 3102
Level 1, 3 Owens Road,
Epsom, Auckland 1023
New Zealand
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