About Imagetext



In 1984 the 3 founders of Imagetext were faced with a big decision – to keep along the traditional typesetting path or to embrace the new era of ‘digital typesetting’ and go about reinventing themselves so they could take their clients on a journey that would change the course of their businesses forever.

It was a decision not taken lightly, as a change of this magnitude is a scary thing, but it was exciting, even pioneering times in the world of technology in publishing – the Apple Macintosh had just been introduced to the world.

30 years later we can say it was clearly the right decision to take and while Imagetext has had to make several other large decisions over the years to become the market leader it is today in the highly competitive and constantly changing IT industry, it has done so while listening, guiding and responding to client requirements and needs at every stage of our life cycle.

Imagetext is world class in cross platform (Mac and Windows) systems integration.

We have dedicated teams with several highly developed skill-sets in the following key areas:

  • Mobile Device Management
  • Mobile Application Management
  • Mobile Content Management
  • Virtualisation
  • Backup and Storage Management
  • Digital Workflow
  • Wireless and Network Infrastructure and Security

Our expertise is maintained with ongoing staff training and professional development, ensuring that we continue to offer our clients the right IT consulting advice to allow their businesses to grow and become more productive.

As a result of our ability to deliver compelling business driven, agnostic IT solutions, Imagetext has built excellent relationships and formed alliances with a number of leading New Zealand organisations such as Saatchi & Saatchi, New Zealand Police, The Warehouse Group, Clemenger, Carter Holt Harvey, New Zealand Rugby Union, Sky Network Television, Auckland University and many more.

We represent a number of the most respected brands in the world, including Apple, Adobe, Microsoft, HP, IBM, Kerio and MobileIron to name a few.

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Managing Director

BSc (Bombay University), Diploma, Business Management. (Indian Chamber of Commerce), Diploma, Marketing Management. (Auckland University), ICMA-London-UK (II).

Imagetext managing director Darius Mistry has over 30 years of experience working at the intersection of business and technology.

Mistry began his career in IT consulting, sales and marketing, later focusing on project management and then progressing into general management. During his career he has led many complex IT projects in the financial, manufacturing, airline and legal industries. Mistry  was also involved in establishing the first Apple dealership in Bahrain.

As managing director of Imagetext, Mistry sees himself as both a leader and a custodian. He says his role is to shape and guide Imagetext’s growth in a sustainable manner, by fostering a customer-centric culture where staff are encouraged to continously develop their skills.

Although he claims to be Imagetext’s main cheerleader, Mistry still refuses to buy any pom-poms or wear short skirts on casual Fridays – much to the relief of the Imagetext staff…


Technical Director

Imagetext technical director John Preisig leads the Imagetext technical services team, helping customers grow their businesses by using the best technology to meet their business requirements now and in the future.

Preisig has little patience for those who would blindly implement technology without first analysing the business needs. Although a self-confessed geek, over the years Preisig has worked hard to develop his diplomatic skills. However, he has still been known to offer an occasional intemperate word to those who implement first and think second.

On the rare occasions when the MD lets him leave the building to go home, Preisig races formula V cars. He is a passionate fan of anything to do with race cars and once built a Ford GT 40 from scratch “because there was nothing worth watching on TV that year…”