Why you should rent your next MacBook
23 Jan 2017
💰 Buy or Rent? The Key Technology Decision for Small Businesses
A frequent question facing businesses today is: Should you buy or rent technology?
Technology has a transformative effect, and early adoption often provides a competitive advantage. However, taking advantage of new IT solutions can present a significant hurdle, particularly for Small and Medium Enterprises (SMEs).
- Cash flow is a major constraint for many SMEs.
- The decision to invest thousands in new technology must be carefully weighed against the expected business benefits.
Before making a large capital expenditure, consider this: instead of purchasing new equipment outright—such as buying a fleet of iPads—why not rent or lease the technology instead?

📈 Why Flexible Technology is Essential for Small Businesses
Renting or leasing technology offers significant advantages over outright purchase, especially for Small and Medium Enterprises (SMEs).
Maintaining Agility and Modern Systems
Leasing technology is an excellent strategy for staying up-to-date, ensuring your business always operates on the latest systems.
- Financial Benefits: Rental costs are often tax deductible.
- Adaptability: The ability to choose from a range of equipment allows your IT resources to change as your business evolves, preventing you from being stuck with outdated or unnecessary systems.
Addressing Fluctuating Workloads
Where rentals truly shine for small businesses is in coping with the inevitable variability of their operations.
- Staffing Fluctuation: The nature of small business involves fluctuation. The New Zealand Ministry of Business, Innovation and Employment (MBIE) small business survey shows that 26% of employees in small businesses work part-time, highlighting the need for scalable resources.
- Seasonal Demands: When business is booming, or during peak seasons (like the summer rush requiring extra university students), taking on temporary staff is tricky. The immediate question becomes: What equipment do we provide them? While Bring Your Own Device (BYOD) is an option, it is not yet standard across most businesses.
- Cost Efficiency: By renting only what you need, exactly when you need it, you avoid the dilemma of spending vital capital on equipment that might sit unused just three months later.
Managing Absences and Downturns
The benefit of flexible technology goes both ways, covering both periods of growth and periods of reduction.
Optimizing Costs: The ability to easily adjust the volume (and cost) of your technology provides the same financial benefit during periods when you are operating with fewer employees.
Covering Absences: Temporary staff losses—such as covering parental or extended sickness leave—pose monumental challenges for small businesses. Renting technology allows the business to cover the temporary worker without making a permanent, expensive purchase.
Running a business is a fantastic and rewarding opportunity. Don’t let your IT systems hold your business back. Get in touch with the team at Imagetext Integrated Solutions today, to find out how we can help you today.
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Phone: +64 (09) 623 3102
Level 1, 3 Owens Road,
Epsom, Auckland 1023
New Zealand