❤️ Why Your Information Technology (IT) is an Extension of You

The term “IT” often carries a stigma, associated with a stereotypical “nerd” far removed from most professionals. However, in the modern era, this technological domain is no longer just a tool; it has become an integral part of who we are. In a way, we are all IT professionals now.

The journey began in the 1990s, when technology was used both for entertainment at home (gaming consoles) and for productivity in the office. The 2000s brought mobility, allowing us to work on the move, increasing efficiency and enabling us to tackle tasks in an ever-accelerating world.

The New Age: IT as Identity

We are now entering a new age where technology is not simply a tool, but an extension of our personality and our personal brand. Our IT setup is a representation of how we choose to live and work daily.

Consider the diverse use of personal technology witnessed on a recent flight:

• One passenger, a young, casually dressed man, immediately pulled out his Apple Mac upon takeoff and began intensely working on a complex 34-page presentation deck. His technology was clearly dedicated to high-level productivity.
• Another passenger, a sharply dressed businessman, set up his tablet to play a strategy game, prioritizing relaxation or downtime during the journey.
• The author, seeking rest, used simple earphones for relaxation and listening to music.

Investing in the Tools You Love

The technology infrastructure we set up around ourselves—from the alarm clock that wakes us, to the presentation software we use, to our gaming machine, exercise tracker, and sleep monitor—has become second nature. It dictates how we approach our daily lives, work habits, and relaxation.

The time has come to invest in the tools you love. Take the time to integrate them and set them up so that your personal IT infrastructure becomes a bespoke fit for how you want to live.

No longer is IT a separate, alien concept; it is you, it is me, and it is as individual as all of us. Start to embrace and love your IT, because it has become an essential part of your identity.

Imagetext one of New Zealand’s oldest IT Service providers covering the whole of the country and supporting clients globally. Specialising in strategically advising businesses on how to get the most out of their IT investment by partnering and planning the technology journey.