Customer Service is Dead, long live your Experience!

25 Sep 2019

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What Imagetext has learned is that to be an effective supplier and solutions-led IT company you need to ride the roller coaster of business with your client. Not just provide a service or supply advice when needed but become a PARTNER, supply a customer experience.

We have all heard the term ‘Customer Experience’ also known as CX, in fact, many businesses now have a Customer Experience Team/Unit/Agile Dev Unit (delete as appropriate) or the like.

Businesses that offer a service often only enter in by invitation only once a decision has been made. At this point its very hard for some to go against the grain with the decision already in place for fear of derailing the hard work already put in on the project.

Partners that deliver an experience enter the start of the process with you, right from conception, and share the same goals and aims.

With Imagetext Road Mapping Service and Procurement Plus offerings, we are able to work alongside you and experience the highs and lows of the challenges you face, together.

However, to do this we have to form partnerships of our own. One of our most trusted relationships is with the world’s largest IT distributor, Ingram Micro.

However, to do this we have to form partnerships of our own. One of our most trusted relationships is with the worlds largest IT distributor, Ingram Micro.

With Imagetexts 30+ years of Industry knowledge we have learned from other providers as they have come and gone and realized that only by going on a journey with our clients can we fully understand their goals and be close enough to react to their plans should they change midstream. Facing new challenges in the global marketplace as well as at home will mean that Kiwi business will have to be flexible with their solutions, as David Mickleborough identifies’

‘Looking forward, we have full confidence that Imagetext can help drive New Zealand businesses forward through the intelligent application of technology and allow their clients fast, actionable IT solutions to assist with driving business and maintaining client relationships. When I personally started working with Imagetext it was a challenging marketplace. The country was in the midst of a financial crisis and many businesses were looking for clever and innovative solutions to help mitigate the problems faced by lack of cash flow. Ingram Micro and Imagetext worked closely to make sure those offerings were accessible and affordable. To this day, the relationship between Ingram Micro and Imagetext goes from strength to strength’

In our opinion a true Business Partnership means delivering an outstanding experience every time and for every decision.

If you would like to talk with Imagetext about forming a partnership to help grow your business please get in touch


Thomas Hadley
Thomas Hadley is the Head of Sales and Marketing at Imagetext one of New Zealand’s oldest IT Service providers covering the whole of the country and supporting clients globally. Specializing in strategically advising businesses on how to get the most out of their IT investment by partnering and planning the technology journey.


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