💻 Apple’s Revamped MacBook Pro: Why Businesses Should Take Notice

After four years, Apple significantly overhauled the MacBook Pro line, adding a suite of new features to its powerful—though previously neglected—devices. As is typical of its product evolution, Apple is advancing the MacBook into the future, delivering the premium performance expected by consumers and businesses.

Organizations should review these updates for their next IT planning cycle

Introducing the Touch Bar

While the 2016 MacBooks resemble their predecessors aesthetically, the two most noticeable physical changes are the doubled-in-size trackpad and the highly intuitive Touch Bar. The Touch Bar is the key talking point and the feature Apple has highlighted most.

• Optimized Efficiency: The OLED Touch Bar replaces the traditional function keys and offers contextually relevant buttons based on the application in use. For example, film editors can navigate their entire Final Cut Pro timeline directly in the bar, while users creating presentations in Keynote can easily adjust text color, size, and move through thumbnails.
• Customization: The new bar evolves the keyboard into a much more customizable and adaptable component of the MacBook, though the usual system controls and function keys remain easily accessible.

Security and Authentication

A crucial addition is the Touch ID sensor integrated into the new bar. This security feature, popular on iOS devices since the iPhone 5S, is a welcome benefit for security-conscious businesses.

Thomas Reed, Director of Mac offerings at Malwarebytes, noted to Wired that Touch ID on the MacBook “could be a huge boon for authentication. It’s stronger than a password, but easy for even a novice to use.”

Peak Performance for Power Users

The new MacBook Pro comes with expected specification upgrades tailored for challenging business tasks:

Connectivity: This pace is supported by the inclusion of four high-speed Thunderbolt 3 USB-C ports. Apple states these ports are capable of transferring data up to eight times faster than USB 3. The removal of HDMI and SD card support has been a topic of discussion, but Apple emphasizes that the speed of this new universal standard is a worthwhile trade-off.

Speed and Storage: It features new high-performance processors and large capacity flash storage that is faster than previous generations, allowing organizations to tackle complex tasks without sacrificing speed.

If your organisation demands the best portable computing solution available, there’s no substitute for the MacBook Pro. Speak to Imagetext Integrated Solutions today for more details about Mac integration in your workplace.

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