How to make the most of your creative employees

To maximize the output of creative employees, businesses must balance a supportive physical environment with flexible technical infrastructure. Because creativity is often spontaneous, providing the right tools and settings is essential for consistent innovation.

Here is how businesses can optimize their creative talent:

1. Provide a Flexible Work Environment

Creativity rarely flourishes under rigid constraints. Research by architectural firm Gensler indicates that employees are more innovative when they have a variety of workspace options—such as standing desks, quiet zones, or collaborative hubs—rather than being confined to a single desk.

To support this, consider the following:

Remote Work Capabilities: For many, inspiration strikes outside the office (e.g., at home or in nature). Implementing robust cloud-based IT solutions ensures that employees can capture and execute ideas wherever they are without losing productivity.

Designated “Chill-out” Zones: Spaces for reflection and mental reset.

Biophilic Design: Integrating plants and natural light to reduce stress.

Remote Work Capabilities: For many, inspiration strikes outside the office (e.g., at home or in nature). Implementing robust cloud-based IT solutions ensures that employees can capture and execute ideas wherever they are without losing productivity.

2. Implement “Bring Your Own Device” (BYOD) Strategies

Forcing a creative professional to use an unfamiliar operating system can create a “friction” that stifles workflow. Most creatives have specific preferences for the hardware and software they find most intuitive.

• Familiarity Breeds Productivity: Employees are generally faster and more efficient on devices they use daily.
• Seamless Integration: While Windows remains dominant in the general corporate sector, Statista data highlights a significant presence of macOS (OS X) among professionals. Modern IT infrastructure can easily integrate Mac and PC environments, allowing a diverse fleet of devices to work together securely.

3. Prioritize Autonomy over Micromanagement

The creative process is non-linear. By focusing on results and output rather than the specific hours spent at a desk, businesses foster a culture of trust. This autonomy is often the primary driver for employee satisfaction and long-term retention in creative fields.

As Auckland’s leading Apple premium service provider, we’re the experts in Mac integration. To find out more about how our IT solutions can improve the creativity of your team, get in touch with us today.

Get in touch with the team